Szczecin, Poland

Marketing Psychology and Social Media

Psychologia marketingu i social media

Bachelor's
Table of contents

Marketing Psychology and Social Media at Merito Szczecin

Field of studies: Psychology in Business
Language: PolishStudies in Polish
Subject area: social
Kind of studies: full-time studies, part-time studies
Studies online Studies online
University website: www.merito.pl

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Psychology
Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science it aims to understand individuals and groups by establishing general principles and researching specific cases.
Social
Living organisms including humans are social when they live collectively in interacting populations, whether they are aware of it, and whether the interaction is voluntary or involuntary.
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Psychology
We cannot describe how the mind is made without having good ways to describe complicated processes. Before computers, no languages were good for that. Piaget tried algebra and Freud tried diagrams; other psychologists used Markov Chains and matrices, but none came to much. Behaviorists, quite properly, had ceased to speak at all. Linguists flocked to formal syntax, and made progress for a time but reached a limit: transformational grammar shows the contents of the registers (so to speak), but has no way to describe what controls them. This makes it hard to say how surface speech relates to underlying designation and intent–a baby-and-bath-water situation. I prefer ideas from AI research because there we tend to seek procedural description first, which seems more appropriate for mental matters.
Marvin Minsky, in "Music, Mind, and Meaning" (1981)
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
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