Szczecin, Poland

Content Marketing – Creating Marketing Content
(field of studies: Marketing and Sales)

Content marketing – tworzenie treści marketingowych

Bachelor's
Table of contents

Content Marketing – Creating Marketing Content at Merito Szczecin

Field of studies: Marketing and Sales
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: www.merito.pl/english/szczecin

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)

Contact:

ul. Jana i Jędrzeja Śniadeckich 3
70-224 Szczecin
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