Chorzów, Poland

Marketing and Sales Management
(Management)

Marketing i zarządzanie sprzedażą

Bachelor's
Table of contents

Marketing and Sales Management at Merito Chorzów

Field of studies: Management
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: part-time studies
Studies online Studies online
  • Description:

  • pl
University website: www.merito.pl/english/chorzow

Definitions and quotes

Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
Management
Mission is at the heart of what you do as a team. Goals are merely steps to its achievement. Mission has an eternal quality. Goals are time bound and once achieved, are replaced by others.
Patrick Dixon (2005) Building a Better Business - the key to management, marketing and motivation. p. 66
Sales
The ascetic Gotama … avoids watching dancing, singing, music and shows. He abstains from using garlands, perfumes, cosmetics, ornaments and adornments. … He refrains from running errands, from buying and selling.
Gautama Buddha, Digha Nikaya, M. Walshe, trans. (1987), Sutta 1, verse 1.10, p. 69

Contact:

Sportowa 29 str
41-506 Chorzów
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