Wrocław, Poland

Political Marketing
(Political Science)

Marketing polityczny

Bachelor's
Table of contents

Political Marketing at UWr

Field of studies: Political Science
Language: PolishStudies in Polish
Subject area: social
Kind of studies: full-time studies
  • Description:

  • pl
University website: uni.wroc.pl/en/

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Marketing
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
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