Rhetoric
Rhetoric is the art of discourse, wherein a writer or speaker strives to inform, persuade or motivate particular audiences in specific situations. It can also be in a visual form; as a subject of formal study and a productive civic practice, rhetoric has played a central role in the European tradition. Its best known definition comes from Aristotle, who considers it a counterpart of both logic and politics, and calls it "the faculty of observing in any given case the available means of persuasion." Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals, logos, pathos, and ethos. The five canons of rhetoric, which trace the traditional tasks in designing a persuasive speech, were first codified in classical Rome: invention, arrangement, style, memory, and delivery. Along with grammar and logic (or dialectic – see Martianus Capella), rhetoric is one of the three ancient arts of discourse.
Rhetoric
Delivery, delivery, delivery.
Demosthenes, Response when asked to name the three most important components of rhetoric, as quoted in Institutio Oratoria (c. 95) by Quintilian; also in Unspoken: A Rhetoric of Silence (2004) by Cheryl Glenn, p. 150
Rhetoric
Since we want not emancipation from impulse but clarification of impulse, the duty of rhetoric is to bring together action and understanding into a whole that is greater than scientific perception.
Richard Weaver, The Ethics of Rhetoric, “The Phaedrus and the Nature of Rhetoric,” p. 24. (1953)
Rhetoric
Concerning the utility of Rhetoric, it is to be observed that it divides itself into two; first, whether Oratorical skill be, on the whole, a public benefit, or evil; and secondly, whether any artificial system of Rules is conducive to the attainment of that skill.
Richard Whately, Elements of Rhetoric, Introduction, p. 13 (1828)
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