Cracow, Poland

Culture and Media Management

Zarządzanie kulturą i mediami

Bachelor's
Table of contents

Culture and Media Management at UJ

Language: PolishStudies in Polish
Subject area: arts
Kind of studies: full-time studies
  • Description:

  • pl

Test: check whether Culture and Media Management is the right major for you!

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Check if Culture and Media Management is the right major for you!

1. Do you enjoy shaping cultural projects and media content to reach and engage diverse audiences?

2. Are you interested in the business side of cultural institutions or media organizations (funding, strategy, operations)?

3. Do you enjoy storytelling and crafting narratives across different media platforms?

4. Are you comfortable coordinating teams with creative and technical roles to deliver complex cultural/media projects?

5. Do you care about cultural policy, media ethics, and the societal role of arts and information?

6. Are you interested in using digital tools and analytics to measure engagement and inform cultural/media decisions?

7. Do you enjoy building partnerships across cultural sectors, media, and international contexts?

8. Are you motivated by creating sustainable models for cultural or media initiatives?

9. Do you enjoy adapting content and programs to different cultural or audience contexts?

10. Are you willing to balance creativity with budgeting, scheduling, and strategic planning?

Definitions and quotes

Culture
Culture () is the social behavior and norms found in human societies. Culture is considered a central concept in anthropology, encompassing the range of phenomena that are transmitted through social learning in human societies. Some aspects of human behavior, social practices such as culture, expressive forms such as art, music, dance, ritual, religion, and technologies such as tool usage, cooking, shelter, and clothing are said to be cultural universals, found in all human societies. The concept of material culture covers the physical expressions of culture, such as technology, architecture and art, whereas the immaterial aspects of culture such as principles of social organization (including practices of political organization and social institutions), mythology, philosophy, literature (both written and oral), and science comprise the intangible cultural heritage of a society.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Media Management
Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.
Management
Administration is the most obvious part of government; it is government in action; it is the executive, the operative, the most visible side of government, and is of course as old as government itself.
Woodrow Wilson, "The Study of Administration," Political Science Quarterly, Vol. 2, No. 2 (June, 1887), pp. 197-222.
Management
The brutality of a man purely motivated by monetary considerations … often does not appear to him at all as a moral delinquency, since he is aware only of a rigorously logical behavior, which draws the objective consequences of the situation.
Georg Simmel, “Domination,” On Individuality and Social Forms (1971), p. 110
Management
The worker is not the problem. The problem is at the top! Management!
W. Edwards Deming (1993, p. 54) cited in: Melanie M. Minarik (2008) Building Knowledge Through Sensemaking. p. 13

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