Poznań, Poland

Graphic Design

Grafika projektowa

Integrated Master's degree
Table of contents
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Graphic Design at UAP

Language: PolishStudies in Polish
Subject area: arts
Kind of studies: full-time studies
University website: uap.edu.pl/english

Definitions and quotes

Design
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking.
Graphic Design
Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
Design
Good design is a Renaissance attitude that combines technology, cognitive science, human need and beauty to produce something.
Paola Antonelli (2001), curator of architecture and design, Museum of Modern Art, New York, in A Conversation About The Good, The Bad And The Ugly
Design
This is exactly the meaning of design: the conflict between form and content, form being the problem. [...] It is the coming together of form and content that is the realization of design.
Paul Rand (2008), Conversations with Students p. 32
Design
If the chief rules of good design were understood by the masses as they might be, nothing would do more to promote beauty, improve workmanship, add to the value of manufactures, and in many other ways further the general welfare and prosperity of the country. They are simple, easy to acquire, and should be taught with the alphabet.
Ernest Flagg, Small Houses: Their Economic Design and Construction (1922)
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