Warsaw, Poland

Marketing

Bachelor's
Table of contents
Marketing

Marketing at Kozminski University

Field of studies: Management
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
Studies online Studies online
  • Description:

  • pl
University website: www.kozminski.edu.pl/en/

Test: See if Marketing is the right major for you!

Marketing

Find Out If Marketing Is Right for You!

1. How interested are you in analyzing consumer behavior?

2. To what extent do you enjoy creating compelling ad campaigns?

3. Do you feel inspired when developing marketing strategies?

4. How do you rate your visual communication skills?

5. Are you interested in optimizing advertising budgets?

6. How well can you tailor messages for different audience segments?

7. Are you passionate about collaborating with influencers and industry partners?

8. How would you describe your teamwork approach in marketing projects?

9. Do you get excited about keeping up with the latest marketing trends?

10. What motivates you most in the marketing world?

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
Marketing
Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.
William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33

Contact:

Jagiellonska St. 57/59
03-301 Warsaw, Poland
phone: +48 22 519 22 69
admission@kozminski.edu.pl
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