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Warsaw, Poland
Vistula University

Psychology in Marketing
(field of studies: Psychology in Business)

Psychologia w marketingu

Bachelor's
Table of contents

⇑Psychology in Marketing at AFiB Vistula

Field of studies: Psychology in Business
Language: PolishStudies in Polish
Subject area: social
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: vistula.edu.pl/en

⇑Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Psychology
Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science it aims to understand individuals and groups by establishing general principles and researching specific cases.
Wikipedia
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
Wikiquote
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
Wikiquote
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Wikiquote
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Contact:

Stokłosy 3 str.
02-787 Warszawa, Poland
Phone: +48 22 457 23 16
Fax: +48 22 457 23 03
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Our strengths:
  • Our university is among the top 10 top private universities in Poland - 5th place in the 2014 ranking developed by Perspektywy and Rzeczpospolita
  • Vistula University is the most international university in Poland according to the ranking of universities prepared by "Perspektywy" and "Dziennik Gazety Prawna" 2014
  • AFiB Vistula is highly regarded in the business environment: it was awarded the "Best Partner in Business" title by the editors of Home&Market and the European Medal by Business Center Club for the best internship and internship program for students
  • The high level of the studies is confirmed by international accreditations: CEEMAN in the field of marketing, WACE - with regard to combining studies with internship programs, IAU - confirming the quality of teaching
  • Vistula is a well-established and the oldest brand among all private universities in Poland
  • You can choose among 15 fields of study, including 7 that are taught in English


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