Warsaw, Poland

Visual Communication Design

Projektowanie komunikacji wizualnej i reklamy

Bachelor's
Table of contents

Visual Communication Design at ATA

Field of studies: Design
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: akademiata.pl/en

Definitions and quotes

Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Communication Design
Communication design is a mixed discipline between design and information-development which is concerned with how media intervention such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Some designers use graphic design and communication design interchangeably due to overlapping skills.
Design
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking.
Visual Communication
Visual communication is the conveyance of ideas and information in forms that can be seen. Visual communication in part or whole relies on eyesight. Visual communication is a broad spectrum that includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, color, and electronic resources.
Design
The design process involves a series of operations. In map design, it is convenient to break this sequence into three stages. In the first stage, you draw heavily on imagination and creativity. You think of various graphic possibilities, consider alternative ways...
Arthur H. Robinson (1953) Elements of Cartography p. 318
Design
Design is redesign.
Jan Michl (2002), in "On seeing design as redesign" (Scandinavian Journal of Design History 12, 2002: 7-23.)
Design
I think so many of the objects we're surrounded by seem trivial. And I think that's because they're either trying to make a statement or trying to be overtly different. What we were trying to do was have a very honest approach and an exploration of materials and surface treatment. So much of what we try to do is get to a point where the solution seems inevitable: you know, you think 'of course it's that way, why would it be any other way?' It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive (2003), Designer of the iMac, iBook and iPod, in iconeye 004 (July/August 2003)

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