Warsaw, Poland

Sales and Marketing

Sprzedaż i marketing

Bachelor's
Table of contents

Sales and Marketing at ATA

Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: akademiata.pl/en

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Sales
Love and admiration are drowned in these astronomical figures.
Georges Duhamel, In Defense of Letters (1937), E. Bozman, trans. (1939), p. 110
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13

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