Marketing and Sales Management

Zarządzanie marketingiem i sprzedażą

Master's

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Marketing and Sales Management at Merito Toruń »
Definitions and quotes »

⇑Marketing and Sales Management at Merito Toruń

Field of studies: Managerial and Legal Studies

Language: Polish Studies in Polish

Kind of studies: full-time studies, part-time studies

University website: www.merito.pl

⇑Definitions and quotes

Management

Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.

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Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Sales

Sales is activity related to selling or the amount of goods or services sold in a given time period.

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Sales

The ascetic Gotama … avoids watching dancing, singing, music and shows. He abstains from using garlands, perfumes, cosmetics, ornaments and adornments. … He refrains from running errands, from buying and selling.

Gautama Buddha, Digha Nikaya, M. Walshe, trans. (1987), Sutta 1, verse 1.10, p. 69

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Marketing

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.

Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)

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Management

Management of many is the same as management of few. It is a matter of organization.

Sun Tzu (c. 6th century BC) The Art of War

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