Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
New Media
New media are forms of media that are native to computers, computational and relying on computers for distribution. Some examples of new media are websites, mobile apps, virtual worlds, multimedia, computer games, human-computer interface, computer animation and interactive computer installations.
Psychology
Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science it aims to understand individuals and groups by establishing general principles and researching specific cases.
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
Psychology
One of the symptoms of an approaching nervous breakdown is the belief that one’s work is terribly important.
Bertrand Russell in: The Conquest of Happiness, Routledge, 12 October 2012, p. 48
Psychology
Unlike the physicist, the psychologist … investigates processes that belong to the same order — perception, learning, thinking — as those by which he conducts his investigation.
Morris R. Cohen, Reason and Nature (1953), p. 81
