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« Bachelor's and Master's programmes in Poland   « Universities in Poland
Nowy Sącz, Poland
Higher School of Business National-Louis University in Nowy Sacz

Marketing Management
(Management)

Zarządzanie marketingiem

Master's
Table of contents
Marketing Management study

⇑Marketing Management at WSB-NLU

Field of studies: Management
Language: PolishStudies in Polish
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: www.wsb-nlu.edu.pl/en

⇑Test: Is Marketing Management the right fit for you?

Marketing Management test

Answer all the questions and find out if Marketing Management is the right field of study for you!

1. How do you perceive the role of a marketing manager in a modern organization?

2. What is your approach to data analysis in marketing (e.g., Google Analytics, CRM data)?

3. Which area of digital marketing are you most eager to develop during your master's studies?

4. How important is building a consistent brand image (brand management) to you?

5. Are you willing to deepen your knowledge of consumer psychology to better understand customer decision-making processes?

6. Is the analysis of financial metrics in marketing, such as ROI (Return on Investment), important to you?

7. Thinking about your career after completing your master's studies, do you see yourself in the role of a marketing team leader?

8. To what extent are you interested in new technologies in marketing (e.g., AI, automation, MarTech)?

9. Are you prepared for continuous learning and adaptation to the rapidly changing market environment?

10. What is your main motivation for undertaking second-cycle (Master's) studies in Marketing Management?

⇑Definitions and quotes

Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Wikipedia
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Marketing Management
Marketing management is the directing of an organization’s resources to develop and implement the best possible strategy in order to reach its desired consumer segment with the goal of maximizing sales of a particular product or service.
Wikipedia
Management
Mission is at the heart of what you do as a team. Goals are merely steps to its achievement. Mission has an eternal quality. Goals are time bound and once achieved, are replaced by others.
Patrick Dixon (2005) Building a Better Business - the key to management, marketing and motivation. p. 66
Wikiquote
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Wikiquote
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
Wikiquote

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